The Email inbox is a super busy place, your very own personal post office accepting communication 24 hours a day from all over the world.
Having the right Email subject line can really boost your open rate and customer engagement.
Your sender name and Email subject line are the first thing that your recipient will see. An engaging subject line can keep your audience interested and stop them from sending your Email straight to trash.
10 top tips we recommend for a killer subject line
- Make an announcement
- Make it funny or clever
- Ask an open ended question
- Give interesting information.
- Give deadlines, this will give a sense of urgency
- Give an instruction
- Leave your client on a cliffhanger.
- Venue Offers
- Limited availability
Make an announcement
When you have something important to tell people scream it from their Inbox, Give announcements like “Bon Jovi’s New tour dates” or “Were open late for Christmas shopping”. Think about what announcements would be important to your clients
Make it funny or clever
Use a clever play on words with your company name or a known event, if you make someone laugh, your already winning. For the festive season, try cracking a smile with a cheesy pun. “You’re sleigh-in’ it” or “Sleigh, what?!”
Ask an open ended question
Asking an open-ended question can create curiosity and leave your recipients questioning themselves and needing to know more. Some examples of open-ended questions are “Confused about Calories?” Or “What are your options?” Or “what does success mean to you?”
Give interesting information
Humans are all students, we love to learn, teach your customers something new and they will be intrigued to find out more. I.e. “today is world book day!” Or “Guinness celebrate their 265th Birthday today”. Think what punchy facts you can teach your customers
Give deadlines, this will give a sense of urgency
How many times have you glanced at your inbox and thought ill read that email later. Give your email a sense of urgency by setting a deadline. “Join us Tuesday for Ladies night” or “Join us tonight, limited spaces available.”
Give an instruction
We all need some direction on times, people can be very receptive to instructions so commands like “Book Now!” or “visit us today!” Can work really well in your subject lines.
Leave your client on a cliffhanger
Ever binge-watched a tv series as you just cant cope with the suspense that the last minute of an episode left you feeling? Let your subject line set the scene and leave your customers wanting more.
Everyone loves a deal and your audience are no different. Create offers your recipients wont be able to resist and watch your customer return rate increase. Remember you dont always need to be giving products away, giving 20% off is often enough to draw in those bargain hunters.
We live by lists, a list of jobs, a shopping list, a guest list, a list of things to try, even a bucket list. Lists give us structure and clarity for something we want to have, get or achieve i.e. “10 ways to achieve a killer subject line” or “5 ways to grow your business”, “10 tips to get your body beach ready”. Theres no better feeling than ticking off a list, it gives us a sense of achievement, give it a try and see your open rate increase
Us humans hate to miss out, ever had that fear of missing a festival or a great night out, Create scarcity and a solution and see how quick your email gets opened. Try subject lines like “Cheese & Wine Festival only 20 tickets remain!” Or “first 10 bookings get a drink on us“.